Coty’s Stetson Cologne for Men today announced an official partnership with the Brad Paisley Country Nation College Tour presented by Frontier Communications.

The tour debuted on Sunday in Orlando and will travel to IMG partner universities for a series of free concerts this fall. Stetson will serve as the official fragrance of the tour with an on-site presence at all concerts.

To highlight the partnership with Stetson Cologne for Men, a tent area will be set up at each venue, with four different promotional stations for concert attendees to check out – two consumer challenges with a prize incentive; a Stetson-branded photo booth complete with Stetson gear, props, and the opportunity to instantly upload photos using the hashtag #StetsonCologne; and an email signup for a chance to win an exclusive guitar autographed by Brad Paisley himself.

All tent visitors will receive a one-time use Stetson Original fragrance sample with a $2 off coupon.